Marketing professionals use a variety of tools to automate repetitive tasks, improve their efficiency, and reduce human error. The collection of these tools is also called MarTech. The use of No-Code in marketing offers a great opportunity to automate these tasks.
There are many types of tools available to marketers across several key categories. The most commonly used tool is Content Management Systems (CMS). In its simplest form, CMS is a web site builder. However, a modern CMS offers much more than a simple web site builder. It incorporates various other features that marketing professionals require, including Search Engine Optimizations (SEO), data analytics, form builders, and various integration capabilities with third party tools to extend their capabilities and connect with other systems.
Social media is another important category of tools used by marketing professionals. Today, there are many social media platforms where businesses are actively present. Social media activities go far beyond just publishing content . Businesses must engage with and respond to their communities through social media. They also need to promote their content to specific audiences. There are many social media related activities and repetitive tasks that marketers are responsible for. There are also many tools available to automate and manage such tasks.
Lead generation and management is another important category of tools used by marketing professionals. Online lead generation includes landing pages, online surveys and questionnaires, and interactive tools, such as calculators. Businesses can generate traffic organically or through paid advertising. They also need to manage these leads and push them through the sales funnel, which are then taken over by their sales teams.
Other types of tools used by marketers include Digital Asset Management (DAM), email marketing, data analytics and reporting, communication and collaboration tools.
Areas where businesses can use No-Code in Marketing
Some marketing professionals may not be familiar with this, but Content Management Systems are one of the earliest No-Code platforms available. The familiar drag-and-drop style website builders remove the web development requirement (i.e., writing HTML, CSS, JavaScript) when building a website, which qualifies them as a No-Code tool. Today, most CMS platforms are either entirely No-Code or offer some level of No-Code capabilities.
Another quite common use case for No-Code is through workflow building. There are No-Code platforms that specialize in building sophisticated workflows through built-in integrations with various services. For example, you can automate a process to capture a contact through your lead generation system, insert that contact’s email address into your favorite email marketing system, trigger a custom email to be sent, and insert this contact as a lead to your favorite CRM system. You can automate this entire workflow and connect these different systems without writing a single line of code.
Lead generation is another use of No-Code in marketing departments. Drag-and-drop style survey or questionnaire builders are commonly used by marketers. There are a variety of No-Code platforms specialized for this purpose, also knows as form builders. Many Content Management Systems also include No-Code form building capabilities. Online calculators are very effective lead generation tools. However, building online calculators without code requires more advanced No-Code platforms with formula and logic capabilities. No-Code platforms with spreadsheet support are commonly used for this purpose. Many businesses already build such tools using spreadsheets. No-Code platforms can turn these spreadsheets into web applications or integrate them with other systems using workflow No-Code tools.
While these are some of the most common use cases of No-Code in marketing, they are not the only ones. No-Code platforms are also used in areas like social media operations, Digital Asset Management, data analytics and reporting, especially when businesses require more custom solutions. As the capabilities of No-Code platforms grow, there will certainly be more use cases in marketing.
